This 30-second film for Palmer’s came out of a really strong, simple insight. Most women don’t just have one product they trust. They have cabinets filled with half-used brands, different promises, different claims.

Palmer’s offers the opposite. Something straightforward that works. One simple solution.

The client and agency initially looked at a CGI route, but I felt it would land much stronger if we kept it grounded in reality. So we built a small tunnel in the studio. A real space, real atmosphere, real camera decisions.

Everything was kept simple, but very considered. That gave the whole piece a sense of weight and a tactile quality that’s hard to fake.

It was shot in a single day. Tight, focused. The kind of setup where clarity and decisions matter.

We also captured product stills alongside the film, keeping everything consistent.