Australian Defence Force
This was a fantastic project where one frame carries a really big story. There’s a real strength in something that doesn’t move, doesn’t flash, just sits there and holds your attention.
I’ve been fortunate to work with the Australian Navy and Army a few times over the years, but this one really stood out.
The job ran alongside a TVC that was more lifestyle driven. Within that, we carved out a stills campaign for outdoor that needed to be far more controlled and precise.
We moved across the country to make it happen. Perth, Townsville, Sydney Naval Base. Capturing elements piece by piece, ships, aircraft, helicopter-to-helicopter, different locations, different times, all brought together with a lot of precision.
The aim was to create images that feel composed but still have impact. Something that reads clearly and holds presence.
On every job, I want the work to perform, that’s a given. But there’s also a personal side to it. Call it job satisfaction. And this one had a lot of that.
Hovering in a helicopter, about 12 metres above the sea, watching a submarine disappear beneath you, that stays with you.
So yes, job satisfaction matters. You could say it doesn’t affect the outcome, but I don’t think that’s true. Pride in the work shows, and that only really happens when you’re there, actually shooting it for real.












