Automotive Photography
I’ve been fortunate to work across a wide range of automotive brands, from Lexus and Toyota to Audi, Deepal, GWM, VW and BMW, to name a few.
Car photography moves quickly. It’s less about chasing a particular look and more about finding the right approach for each brand and each campaign, the idea, the layout, the intent behind the image.
What matters most is presence. The car has to feel real, it needs a sense of weight to it.
With so much CGI, Photoshop and AI in the mix, it’s easy for things to become a bit overworked or overly polished. That’s when cars can start to lose that sense of weight and feel almost like small scale models.
That’s something I’m always mindful of.
The car has to feel like a car. It either feels real, or it doesn’t. Presence is everything, especially now, when we’re flooded with images.
Cars come alive when they’re actually moving. I love shooting car to car, it’s something you don’t see that often anymore. For me, it shows a car doing what it’s built for, being driven.
The car has to feel like a car. It either feels real, or it doesn’t. Presence is everything, especially now, when we’re flooded with images.
